The Shortlist | 2024 Golden Target Awards

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Campaign Awards

 

B2B CAMPAIGN

Helping Australia ‘Reimagine Legacy’ ahead of the nation’s biggest ever intergenerational wealth transfer – Sefiani + Generation Life

 

COMMUNITY RELATIONS AND ENGAGEMENT CAMPAIGN

Australian Education Union - For Every Child – SOCIETY

Rheem Apprentice Plumbers Grants (RAPG) – The IMPACT Agency + Rheem Australia

Sunraysia Water Efficiency Project – Lower Murray Water + Sequana Partners

 

CONSUMER CAMPAIGN - PRODUCT

IKEA: Giving Mess the Boot – Mango Communications

VIVA House of Spills – We Are Different + Hello Social

 

CONSUMER CAMPAIGN - SERVICE

Hipages’ Tradie Pie – We Are Different

 

CORPORATE REPUTATION AND MANAGEMENT CAMPAIGN

Australia’s largest climate tech Series B round – Primary Communication

Pacific Airshow Gold Coast - The Birth of an Experience – Wings Public Relations

Tinder’s School of Swipe – Tinder

 

CRISIS AND ISSUES MANAGEMENT CAMPAIGN

Revisiting Paradise - Managing the announcement of a change in project scope – Sunwater

 

DIGITAL, SOCIAL AND/OR CONTENT CAMPAIGN

Dove 10 vs 10 – Ogilvy PR

KFC Kentucky Fly – Ogilvy PR

Odd Jobs – HAVAS Red + Tourism Tasmania

Poise Pledge – We Are Different + Hello Social

The Original Mouthful – Mango Communications + DDB Sydney

VIVA House of Spills – We Are Different + Hello Social

 

EXPERIENTIAL OR ACTIVATION CAMPAIGN

Teach The Future – Think HQ

The Greenhouse Bar by 1800 Tequila – Mango Communications

 

GOVERNMENT SPONSORED CAMPAIGN

Financial Hardship – Australian Securities & Investments Commission (ASIC) + Herd MSL

ShapingSEQ: Communicating planning for growth during a housing supply shortage – Phillips Group + Department of State Development, Infrastructure, Local Government and Planning

The Unsaid Says a Lot – Think HQ + Department of Families, Fairness and Housing

 

HEALTH CAMPAIGN

Appeal for Amira – Australian Red Cross Lifeblood

Back Yourself - Taking Control of Ankylosing Spondylitis – AbbVie + Cube

From awareness to action: How the Heart Foundation leveraged its national week to drive Heart Health Checks – National Heart Foundation of Australia

Heralding the new era of genomics in cancer – Cube + Omico

It shouldn’t be this bloody difficult – VIVA! Communications

WorkSpace Week 2023: Work Well Anywhere – Insight Communications

 

INFLUENCER CAMPAIGN

#SluggingWithVaseline – FORWARD + Unilever Australasia

VIVA House of Spills – We Are Different + Hello Social

 

INTEGRATED MARKETING AND COMMUNICATION CAMPAIGN

Financial Hardship – Australian Securities & Investments Commission (ASIC) + Herd MSL

Hipages’ Tradie Pie – We Are Different

#HireMeHilton – History Will Be Kind + Hilton Hotels Australia

Odd Jobs – HAVAS Red + Tourism Tasmania

Rheem Apprentice Plumbers Grants (RAPG) – The IMPACT Agency + Rheem Australia

ServiceNow CXI Campaign – ServiceNow + Weber Shandwick Australia 

The Original Mouthful – Mango Communications + DDB Sydney

 

INTERNAL COMMUNICATION CAMPAIGN

BOQ Property Campaign – Bank of Queensland

Domino’s ANZ Viva Engage Campaign – Domino’s Pizza Enterprises Ltd.

 

MEDIA RELATIONS CAMPAIGN

Clean Up Australia Day – Feature Communications

Community and Pharmacy Support Group ”Truth Campaign” – POPCOM

Elevating Pacific Airshow Gold Coast to an Iconic Australian Event – Wings Public Relations

Pawtest: Getting Pets On Public Transport – Seven Communications

Reimbursement of new treatment for ’Australia’s national cancer’ – melanoma – VIVA! Communications

Volvo Trucks: Driving change in Australia’s electric trucking sector – Sefiani + Volvo Group

 

NFP CAMPAIGN

Clean Up Australia Day – Feature Communications

Darwin Aboriginal Art Fair – Bastion Agency

Families of Veterans Guild: Rebranding one of Australia’s longest-standing veteran community support services – Sefiani + Families of Veterans Guild

Reshaping Australia’s attitude to death, dying and end of life planning: Dying to Know Day 2023 – Palin Communications + Proveda

Sydney Sick Kids Appeal: Taking childhoods off hold – Sydney Children’s Hospitals Foundation

Vinnies Queensland CEO Sleepout – Rowland + St Vincent de Paul Society Queensland

 

PR-LED BRAND PARTNERSHIP CAMPAIGN

Celebrating Mates Day With Snapchat – Ogilvy PR

Hipages’ Tradie Pie – We Are Different

 

PRO BONO CAMPAIGN

Criminalising Coercive Control – The SAS Group

 

PUBLIC AFFAIRS AND ADVOCACY CAMPAIGN

Australian Education Union - For Every Child – SOCIETY

Community and Pharmacy Support Group ”Truth Campaign” – POPCOM

Criminalising Coercive Control – The SAS Group

Advocating for First Responders – Fifty Acres + Fortem Australia

#LegislateTheDate - Securing a better future for Australian sheep – RSPCA Australia

Project Harmony – Royal Life Saving NSW, ACT, TAS + Primary Communication

 

REGIONAL COMMUNICATIONS CAMPAIGN

Connection Postcards - Australia Post and Beyond Blue – Keep Left

Flinders University - A Golden Opportunity – SOCIETY

Turning White: mass coral bleaching on the Reef – Australian Institute of Marine Science

 

RESEARCH/DATA-DRIVEN CAMPAIGN

Australia en Danger – Provocate + Conservation Volunteers Australia

Bolstering consent education – Tinder’s Dating Dictionary: Consent Edition – Tinder

DOVE Keep Beauty Real – FORWARD + Unilever Australasia

#HireMeHilton – History Will Be Kind + Hilton Hotels Australia

 

SMALL BUDGET CAMPAIGN

A Be-Spoke Approach to Brisbane Cycling Festival – BBS Communications Group

AFAC23 Conference & Exhibition Public Relations Campaign – ZADRO

Fremantle Biennale, SIGNALS 23 – Detail Marketing Communications

LyLo Brisbane – SOCIETY

Pawtest: Getting Pets On Public Transport – Seven Communications

Royal Canin World Vets Day – Royal Canin

 

SUSTAINED CAMPAIGN

DOVE Keep Beauty Real – FORWARD + Unilever Australasia

Help For Those Who Never Ask – Horizon Communication Group

Helping Aussie SMEs Get Smart On Sustainability – Horizon Communication Group

Petstock championing pet welfare – National Pet Adoption Month – Communicado

 

THOUGHT LEADERSHIP CAMPAIGN

Australia en Danger – Provocate + Conservation Volunteers Australia

DOVE Keep Beauty Real – FORWARD + Unilever Australasia

Guide Dogs NSW/ACT – Boundless – Keep Left

It shouldn’t be this bloody difficult – VIVA! Communications

Poise Pledge – We Are Different + Hello Social

 


 

Individual Awards

 

EMERGING LEADER OF THE YEAR

Ehmily Nicholson – BBS Communications Group

Lauren Brown – Think HQ

Madeline Jones – Elevate Communication

Molly Osborne – GRACosway

Sam Hayes – History Will Be Kind

 

PROFESSIONAL OF THE YEAR

Elaine Banoub – Primary Communication Partners

Jackson Vernon – Transport Asset Holding Entity

Nidhi Gorai – amaysim

Oakley Grioli – ZADRO

 

LEADER OF THE YEAR

Dena Vassallo – SOCIETY

EJ Granleese – History Will Be Kind

Jen Sharpe – Think HQ

Mandy Galmes – Sefiani

Rachel Stanton – Ogilvy Health

Sarah Dixon – Urbaine

 


 

Team Awards

 

AGENCY TEAM OF THE YEAR

Cube

History Will Be Kind

Pure Public Relations

Urbaine

 

CORPORATE TEAM OF THE YEAR

Domino’s ANZ Communications Team – Domino’s Pizza Enterprises Ltd.

Powering Communities for a Brighter Future – Endeavour Energy

 

GOVERNMENT TEAM OF THE YEAR

Communications and Corporate Affairs team – Australian Securities & Investments Commission (ASIC)

Strategic Communications team – Level Crossing Removal Project

 

NFP TEAM OF THE YEAR

GMHBA Corporate Communications – GMHBA

SCHF Brand, Marketing and Communications: All in for kids’ health – Sydney Children’s Hospitals Foundation

 


 

Agency Awards

 

SMALL/BOUTIQUE AGENCY OF THE YEAR

Agent99

Feature Communications

Good PR

Urbaine

 
MEDIUM AGENCY OF THE YEAR

Elevate Communication

History Will Be Kind

Poem

Sefiani

SOCIETY

We Are Different

 

LARGE AGENCY OF THE YEAR

Ogilvy Health

Think HQ

 


 

Education Awards

 

STUDENT OF THE YEAR

Kacy Miaco – The University of Queensland

Samuel Jacobs – University of Technology Sydney (UTS)