PR Fundamentals School

PR Fundamentals SCHOOL

2 June - 4 July 2025

This five-week course provides valuable insights into the industry's most essential skills, delivered by industry leaders.

Whether you're a recent graduate, an emerging professional, or a new entrant to the industry, this is the course for you. Have junior team members you'd like to bring up to speed? Or perhaps you're from another function and want a solid grounding in the fundamentals...we've got you.

Kickstart your career in the communication and PR industry with CPRA's PR Fundamentals School. This intensive five-week course will provide you with a comprehensive overview of the skills you need to set yourself up for success.

As you progress, you'll unlock a series of content for the week's theme, including on-demand videos to get your brain ticking, resources and templates to support what you learn, live masterclasses to hear from SMEs, and breakout activities to work with fellow participants.

You'll be exposed to a diverse range of companies, agencies, and professionals throughout the course - giving you a glimpse of the industry landscape.

Enrol Now

Start Date Monday 2 June 2025
End Date Friday 4 July 2025
Duration Five weeks
Weekly Resources Shared every Monday @ 12pm AEST
Live Sessions Every Wednesday @ 12pm AEST
Price (ex GST) $990 - CPRA Members
$1,350 - Non Members
Who should attend
  • New entrants to the industry
  • Recent graduates
  • Emerging professionals
  • Non-comms function looking to understand core PR principles

Course Leader

Meet Mandy Galmes

With more than 20 years as an agency leader, Mandy Galmes has a proven track record as a strategic advisor and partner to businesses that are leaders, transformers, and disruptors.

As Managing Director ANZ for Sefiani, Mandy is passionate about fostering the best talent in the industry and creating a workplace that enables everyone to thrive and realise their full potential.

Mandy will be your leader for the course, guiding you through your sessions, bringing the content together, and answering questions throughout the five weeks.

On-Demand
Video Content

Weekly Resources & Templates

Live Masterclasses
(Online)

Certificate of
Completion

Course Outcomes

Learning Outcomes:

  • Understand the core functions and purpose of PR
  • Recognise different PR sectors (agency, corporate, government, NFP)
  • Identify key PR roles and career pathways & career development 
  • Grasp fundamental PR principles and ethics

Learning Outcomes:

  • Craft effective media releases and pitches
  • Understand journalist needs and preferences
  • Develop media lists and contact protocols
  • Track and report on media coverage

    Learning Outcomes:

  • Create content calendars and basic social media plans
  • Understand platform differences and content adaptation
  • Monitor social media conversations and engagement
  • Report on basic social media metrics

    Learning Outcomes:

  • Use basic AI tools for content creation and editing
  • Apply technology to simplify routine PR tasks
  • Understand data privacy considerations
  • Evaluate AI-generated content for quality and accuracy

     Learning Outcomes:

  • What is an objective, what are we trying to achieve, who are we trying to reach
  • Understand fundamental PR metrics and why they matter
  • Create basic coverage reports
  • Communicate the value of PR activities to clients/managers

 

Learn the fundamentals from industry leaders

Enrol Now

Event Details

Start Date Monday 2 June 2025
End Date Friday 4 July 2025
Duration Five weeks
Location Online via Zoom
Price (ex GST) $990 - CPRA Members
$1,350 - Non Members

Group Discount Available

Looking to send your staff along? You'll save 20% when you book 3 or more people.

Contact the team at info@cpra.org.au for more information.