Hosted by the Queensland Local Network
Queensland and in particular, South-East Queensland is facing a radical transformation as we countdown to the Brisbane 2032 Olympic and Paralympic Games, just eight years away. Now, more than ever, the world has eyes on us and communications plays a significant role in amplifying South East Queensland to the world in an increasingly crowded and noisy market.
One campaign that has delivered this in spades is ‘Bluey’s world, for real life’ – Tourism and Events Queensland’s (TEQ) biggest campaign in more than a decade.
Come meet and hear from the teams behind this incredible campaign and discover the secret ingredients that helped reached millions of Bluey fans from around the world.
This is also a rare opportunity to get tips from our industry’s best on how to bring a big and audacious idea to life through creative, paid and earned communications.
Kim McConnie
Group Executive Marketing, Tourism and Events Queensland
Kim is an accomplished marketing leader with a rich background in sports marketing, brand sponsorship, broadcasting and rights holding. She brings more than 25 years experience to TEQ, having achieved excellent results in her previous roles utilising a consumer-centric approach, and is the first female to be permanently appointed as TEQ’s Marketing Group Executive.
Leading Pepsi Sports Sponsorship, as part of PepsiCo, Kim oversaw the prestigious Super Bowl half-time show from 2014 to 2017, featuring artists including Bruno Mars, Katy Perry, Cold Play, Beyonce and Lady Gaga. Kim also worked across PepsiCo in Bangkok, overseeing North and South East Asia including China, New York, Melbourne and Sydney.
Most recently, Kim was the Director of Marketing at Kayo Sports where she developed Kayo into one of the world’s most comprehensive sports streaming services.
Natalie Ogbourne
Group Account Director, Aruga
A proven track record of delivering campaigns that exceed expectations gives Nat a competitive edge in the PR space. Nat has a genuine passion for public relations and communications, a dedication to detail and strong media connections which she employs to expertly lead and guide Aruga’s award-winning PR team.
With close to a decade’s experience in both agency and in-house roles across the leisure, lifestyle, and business industries, Nat has managed and delivered campaigns and projects for big-name brands across Australia including Brisbane Festival, Tourism & Events Queensland, Brisbane Economic Development Agency (BEDA), UQ Business School, Sony Music Entertainment, News Corp Australia and more.
Nat was the PR agency lead for TEQ’s Queensland is Bluey’s world, for real life campaign, working alongside TEQ’s Global and Domestic PR teams.
Peter Clark
Client Partner, Dentsu QLD
With nearly 20 years’ experience in agency and client-side roles, Pete’s experience spans media planning, strategic marketing and brand management.
His career journey has seen him move from London, Sydney, and now to Brisbane, developing a global perspective on media dynamics and consumer behaviour.
Having successfully led teams responsible for media planning for high-profile brands such as Optus, ING, Spotify, and News Corp, he’s skilled in building brands for long term growth, while balancing with short term acquisition.
Pete’s current focus is on driving strategic media efforts for Tourism and Events Queensland, and includes leading the roll out for Bluey’s world, for real life campaign
| Date: | Tuesday 15 October |
| Time: | 11:45am for 12:00pm start |
| Location: | u&u. Recruitment Partners |
| Level 12, 259 Queen Street | |
| Brisbane QLD 4000 | |
| Price: | $20 - CPRA Members |
| (ex GST) | $45 - Non-Members |
